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Nearing the end of 2016, Google began letting webmasters know about impending changes to their search engine ranking system that will have impact on how sites could be viewed in 2017. To carry on to rank well in 2017, websites will have to hit certain additional criteria. In this post, I discuss these key new changes which will impact your website’s organic Search engine optimization rankings in the Internet Search Engine.

The first item on their own list is that of ensuring that your website features a published SSL certificate in position. Now, so far as affordable search engine optimization company go, you will begin to be penalized should you not provide an SSL certificate in place on your own site.

One of the first moves in connection with this already now in place, is that should you not provide an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to permit a potential page viewer bear in mind that the web page has not been secured. Clicking on the exclamation mark brings up the details in the security infraction. This new item has become already set up on the browser using the January 2017 Chrome “56” browser update.

SSL certificates are certainly not a major expense nowadays and you may buy them put in place for only about $26 per year in case you are not running an e-commerce site and approximately $70 or so when you are. Google is extremely interested in customers being protected as they head to websites directed by Google and they would like to make sure that customer data entered on these internet websites is encrypted and a person’s details are kept safe. In connection with this, they will therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate in position. So, if being discovered by Google organically is essential for you, this can be a step you will need to take with your site.

Next on the agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google continues to be hearing their complaints. Google has found that popup adds often can cover a whole screen on the mobile device and can even be hard to remove. Now as Googlebot crawls your webpages as well as in particular, your mobile webpages, be aware that they will be looking on popup adds with disfavor as well as your page is going to be penalized if popup adds are located.

Google’s move here is because they are planning to deliver quality content to their search and “AdWords” customers for their advertisers. These are on the search for quality content pages to serve up – not “Fluff” pages whose primary purpose is always to popup an enhance sell something. Advertising on the web will almost certainly start to change because of this new online search engine ranking requirement so if you are wanting to be found and you also currently run popups on your own pages, you may be planning to start doing some rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you for it instead of penalizing you.

The next change necessary for 2017 will see a lot of people scrambling to boost their website design architectures. Nearly half of Internet access these days is carried out by mobile devices including tablets.

In a recent study completed by a Google subsidiary company, it had been found that the normal load time for any webpage on a mobile device continues to be sitting at about 19 seconds to load. This same study suggests that mobile device users on the contrary have only an attention span for page loading of approximately 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their search engine and for their AdWords advertisers, usually are not getting loaded.

So things are changing. Google has setup an entirely separate internet search engine “page indexing” database within their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and when your mobile page takes longer to load than this because it is getting crawled by Googlebot, Google will make note of it as well as your page will no longer be arriving inside their search engine results for users until you may get this fixed.

This last change is going to have significant impacts on those entrepreneurs running websites using template webpage systems since these tend to make a lot of very “fat” webpages that load poorly. Webpages using lots of “Javascript callouts” such as when “widgets” are utilized in a WordPress website; are extremely fat and slow loading and can have virtually no probability of passing the “Googlebot” crawler speed requirements for cellular devices.

With well over 50% of website interactions now provided by mobile, it has the potential of cutting your total website visitors by up to 50 % as soon as your pages happen to be flagged by Googlebot to be slow loading – not that mobile was helping you anyway with approximately 53% of men and women clicking off before your page ever got loaded to begin with.

In reality, many WordPress theme providers are scrambling to build and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury remains out on these however as to osdcpa or otherwise not they can get as a result of the two-4 second page loading time “sweet-spot” requirements now being required by Google.

To hit loading times which are consistently this fast, will basically require the making of “natively coded, responsive” webpages that do not use widgets of any sort. And even time use to convert the information of an existing fat page right into a fast loading, content filled mobile page takes time that may still keep the page from the fast loading category.

In summary, the Internet search engine today wants professionally built, natively coded webpages to offer up solid content to its customers on mobile devices. To achieve success having a website organically later on as a result, will need for a lot of online entrepreneurs, a need to rebuild existing websites.

Do you ever wonder about those error codes you receive whenever you click on the fix-it from Google Analytics? Or some other Analytical File? I noticed some of the error codes are “code” issues, because Google (as well as other search engine) has crawled the website, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The issue with ‘fixing’ those errors is because they aren’t really errors, but access code which allows your internet site to operate.

The problem with having ‘crawlers’ analyze your internet site, and taking their word for the placements, ranks, as well as other site wide issues, that the site has been created with variables that aren’t accessible to ALL crawler programs. Not every person uses the identical mixture of plugins, code, and securities as ‘everyone else’.

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