Late last month, brand new York Attorney General’s office announced the findings associated with the investigation it conducted in the business of creating fallacious online reviews for various businesses. Although it isn’t a ubiquitous practice for Marketing and advertising firms, some companies did perform these tasks. google review posting service
Attorney General Eric T. Schneiderman confirmed that 19 enterprises signed agreements to refrain from posting fake online reviews and paid fines ranging from $2,500 to as high as $100,000. Essentially, the reason for the fake online reviews, mostly on Yelp, Google and Yahoo, is to make the company’s awareness, improve its appearance and even increase revenues.
“What we’ve found is even worse than old-fashioned false advertising,” said brand new York attorney general within a statement. “When you the a billboard, you can identify it’s a paid advertisement – but on Yelp or Citysearch, you assume you’re reading authentic consumer opinions, making this practice even more deceiving. This investigation into large-scale, intentional deceit across the Internet tells us that really should approach online reviews with caution.”
What New York State investigators also found was that companies reached to seasoned Yelp users and attempted to remunerate them with gift certificates some other types of offers in order to obtain them to post positive reviews. If that failed then they used freelance websites such as Craig’s List, oDesk.com and Freelancer.com to find writers and paid them between $1 and $10 for reviews.
Schneiderman also cited a 2011 Harvard Business School study, which examined Yelp reviews that were listed as fraudulent by the service. Its four primary findings were chain restaurants were lower the probability that to participate within scheme, restaurants with intense competition were more likely to write fake reviews of the competitors, restaurants with bad reviews or little reviews were more likely to learn fake reviews and 16 percent of restaurant reviews called fake were quite likely going to leave extremely positive or extremely negative reviews than regular reviews.
The Internet marketing, or search engine optimization, industry pretty competitive and businesses try to innovate their products and services as up to they can to draw more clients. Essentially, it is suggested that clients in order to hire an advertising firm must perform their due diligence and do many of these research on an additional.
In the end, as any Advertising or SEO professional will say, it takes time to display on the first page of Google, increase PageRank and boost domain authority. The most beneficial practice is adhere to the guidelines posted by search engines, review websites and other Internet venues. Indeed, there is certainly a difference between sending out an announcement and falsifying product evaluations.
Furthermore, it appears that law enforcement is continuing its efforts in catching companies offering products and services. Schneiderman confirmed it will still try to cease business from lying to customers.